In 1967, Chevrolet entered the "pony car" market with an all-new car, the Camaro. Available in two body styles, a convertible and a two-door sports coupe, the Camaro could be ordered with one of five engines. Choices ranged from the economical 230 cubic inch (cu in.) six-cylinder to the new 350 cu in., 295 horsepower (hp) eight. The 350 engine was new in 1967. The 350 is actually a 327 that has been enlarged by increasing the stroke from 3.25 inches (in.) to 3.48 in. Installed in the SS 350 (a sporty, performance model), the engine produced a respectable 0-60 miles per hour (mph) time of 7.8 seconds. Later in that model year Chevrolet released a limited number of high-performance Camaros. The Z28, as it was called, came equipped with one standard engine, the 302 cu in. V8 rated very conservatively at 290 hp. Dual exhausts, four-barrel carburetor, four-speed transmission, solid valve lifters and high-compression pistons and heads were just a few of the standard equipment heavy-duty components. The 1967 Z28, easily recognized by its contrasting color racing stripes and throaty roar, has become a highly desirable car among Camaro enthusiasts. The 1968 Camaro changed little in appearance while the 302 Z28 increased in popularity and production. The 1969 model showed minor styling changes and offered as standard V8 engines the 307 and the 350. Due to a complete restyling, the 1970 Camaro didn't appear in the showrooms until February of that year. The convertible was killed by lagging public demand and high insurance rates.
As the muscle car field diminished, it was felt that the Camaro would either have to change radically or vanish altogether from the field. It did neither; instead gradually losing the fire-breathing, street racer image and V8s larger than 350 cu in. to become a sporty grand touring car. While the engines gradually lessened in size and performance, the rest of the Camaro has been upgraded to form a responsive handling car.