Idemitsu Innovation Lab: 0W-20 Engine Oil for Better Fuel Economy and More Power

Welcome back to the Idemitsu Innovation Lab. Today, we’re talking about viscosity again to introduce the Idemitsu 0W-20 low-viscosity synthetic engine oil. Viscosity is essentially the thickness of oil or, technically, a liquid’s resistance to movement. Objects move more freely in a low-viscosity liquid like water and have a harder time in a higher viscosity liquid such as maple syrup. Remember that viscosity demonstration in the Lube 101 video? The cars represented your engine’s pistons and other internal moving components. The one car zipped right through the Idemitsu 0W-20 engine oil. However, the other car slowed significantly, eventually getting stuck in the maple syrup, which represented a much thicker viscosity oil. The point of this demonstration is that it’s easier to move with lower viscosity oil. Engines that can run on lower viscosity oil benefit from that ease of movement with more miles per gallon and/or more performance. So what’s a good quality oil? You want a fully synthetic oil you can trust to provide you with maximum fuel economy while delivering the power and protection you expect. Let me explain. Why would you want synthetic oil? Because it resists oxidation better than conventional oil. That means that it won’t break down as easily, minimizing deposits and sludge. What does that mean to you? Better protection for your engine for a longer period of time, more performance and better fuel economy. Lower quality conventional or blended oils include various sized molecules. The smaller molecules oxidize, or burn off, quicker. So how do you know you can trust Idemitsu? What if I told you that Idemitsu has been around since 1911? And what if I told you that you likely have some sort of Idemitsu lubricant in your vehicle already? That’s because many automakers, especially those known for their quality, install Idemitsu lubricants at the factory when they’re built. Their quality reputations are on the line. And if THEY can trust them, so can you. Idemitsu’s 0W-20 full synthetic low-viscosity engine oil is designed for excellent fuel economy, delivering maximum torque and all-out horsepower. This also means extreme environmental benefits including energy savings, reduced emissions and lower lubricant consumption. Idemitsu’s 0W-20 has exceptional wear protection through advanced additive technology and outstanding defense against the accumulation of sludge and varnish. And you also benefit from its excellent low-temperature fluidity for smooth cold starts. And there you have it. Idemitsu 0W-20 is the low-viscosity synthetic oil you can trust to provide more miles per gallon and better performance.


Idemitsu Synthetic 0W-20 5 Quart Engine Oil